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Nov. 22, 2023

"Why Do Veterans Struggle to Transition?" LinkedIn, Networking, and Embracing Change: Dan Horgan's Success Formula

Our guest today, Dan Horgan, embodies a life shaped by a rich tapestry of experiences that span over two decades in the United States Air Force, transitioning seamlessly into diverse roles, from guarding missile fields to tactical missions in the Tactical Air Control Party (TACP). His journey continued into law enforcement, serving as a Baltimore City Police Officer, exploring a spectrum from patrols to engaging in SWAT operations, even involving the unique experience of legally procuring heroin. From there, Dan delved into the intricate domain of Intelligence, Surveillance, and Reconnaissance (ISR) missions, culminating in his pivotal role as a Site Lead in Afghanistan. Settling in Texas, he found his calling at Black Rifle Coffee Company, contributing significantly to brand awareness, marketing, and social media. Beyond his professional prowess, Dan's diverse interests encompass archery, the great outdoors, and the intricate world of coffee and beer. His advocacy for veterans and authentic brand alignment showcases his resilience, adaptability, and an unyielding pursuit of excellence. Our conversation with Dan unveiled the transformative impact of his experiences, from his Presidential Honor Guard tenure to navigating the challenges of transitioning to civilian life and his evolution into the dynamic realm of marketing starting with joining the black rifle coffee company team and eventually developing his own brand Free Range Texas where he acts as a social media strategist for companies to enhance brand awareness, build trust, and grow revenue for partners. His social media services: https://www.alignable.com/san-antonio-tx/free-range-texas I. Introduction Dan Horgan's story epitomizes resilience and transformation. From his time in the Presidential Honor Guard to a successful marketing career, his journey reflects the power of experience. Dan's diverse journey highlights his military service, transitions, and thriving post-military professional life. II. The Presidential Honor Guard Experience Dan's rigorous training and encounters shaped his discipline. Social media exposure broadened his horizons and led to pivotal moments in his life. Intensive training, social media impact, memorable encounters, and handling challenges defined Dan's time in the Honor Guard. III. Transition to Civilian Life Dan's shift from military to civilian life brought unique challenges. He shares insights into the adaptation process. Dan reflects on his final military day and the challenges he faced transitioning to civilian life. IV. Career Shifts and Black Rifle His tenure at Black Rifle provided insights into hiring practices and the vibrant company culture, showcasing his growth from an assistant to a Marketing Director. Dan's journey within Black Rifle illustrates his growth and commitment, focusing on authentic marketing strategies. V. Leveraging Social Media and AI Transitioning into influencing and utilizing AI marked a transformative phase in Dan's career, emphasizing technology and human connection in marketing. Dan's shift into influencing, insights into AI in marketing, and the use of LinkedIn for networking are highlighted. VI. The Importance of Networking and Professionalism on LinkedIn Dan stresses the balance between professionalism and positivity on LinkedIn, incorporating faith and experience as key factors in online engagement. Emphasizing professionalism, faith, and experience, Dan advocates for a respectable online presence. VII. Embracing Change and Challenges Handling triggers, making meaningful connections, and advocating for veterans to embrace change and nature for healing are key aspects of Dan's experiences. Please join us in welcoming the inspiring Dan Horgan!